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Lotta Livin’ Gets Front Page Coverage…
Please enjoy this article about NATPE 2004 from the Las Vegas Sun.
Syndication City: An ultra-modern lifestyle series described as “Martha Stewart meets ‘Pee-Wee’s Playhouse.'”
By Kirk Baird
photo by Matthew Minard, copyright: Las Vegas Sun
For anyone looking to syndicate a TV series or just to make industry contacts, the 41st annual National Association of Television Program Executives is the place to be. Concluding today, the three-day convention at the Sands Expo Center attracts thousands of hopefuls looking to get their product broadcast to the masses.
“It’s a chance to expose ourselves to people who are not familiar with us,” said Steve Cassarino, one half of the cooking duo Clever Cleaver Brothers.
A syndicated cooking show that airs in 2 1/2-minute segments, “The Clever Cleaver Brothers” is seen in 25 cities nationwide during NFL games, reaching a total audience of 1.8 million. That success would not have been possible — or, at least, exceedingly more difficult — had it not been for NATPE, they said.
Even for programs still in the development stages, NATPE promises the opportunity to meet potential contacts who can bankroll a show. The key, however, is to stand out from the already crowded convention center.
“Lotta Livin’, ” a retro-style guide to modern living that cashes in on the kitsch craze, used a colorful booth featuring Tiki figures, hula skirts, a bongo and ukulele player and Lava Lamps to attract attention.
“There is no set way to get on the air,” Lee Scott, production consultant to “Lotta Livin’,” said. “Anyone does anything to get on the air. This is how we chose to get the word out.”
The ploy worked. While the show is nothing more than a concept at the moment, already there has been significant interest by three potential investors.
“This is a huge personal investment for us, these booths are not cheap at all,” Lee Scott, co-producer of “Lotta Livin’,” said. “We brought a lot of color to what I can see is a blue, black and gray convention.”
“You’re trying to sell things. Why would you have things disappear in the collection” of booths?”